Franchise Business in the Industry 5.0 Era: Sharia Branding, Ethical Practices, and Islamic Values
This study examines the role of Islamic values in franchise businesses within the context of the Industrial Revolution 5.0, focusing on the case of Kopontren Sejahtera Mandiri Syariah in Jember. The research aims to explore how sharia branding and ethical business practices contribute to sustainable economic development while maintaining alignment with Islamic economic principles. Employing a qualitative phenomenological approach, the study gathers data through in-depth interviews, observations, documentation, and focus group discussions with key stakeholders, including business owners, employees, and customers. The findings highlight the interplay between modern technological advancements and Islamic business ethics, emphasizing the significance of social justice, equitable wealth distribution, and ethical consumer engagement. The study reveals that sharia branding in the franchise sector not only serves as a marketing strategy but also fosters customer loyalty, strengthens social piety, and enhances entrepreneurial spirit among Islamic boarding school alumni. However, challenges remain in integrating digitalization with Islamic values, requiring businesses to navigate ethical concerns while leveraging technological innovations. By analyzing Kopontren Sejahtera Mandiri Syariah as a case study, this research contributes to a deeper understanding of how franchise businesses can maintain religious and ethical integrity in the era of rapid industrial and technological transformation.
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