Do You Want to Know Me?
(Brands as Local Wealth Identity)
Natural wealth is one of the reasons an area makes it an identity. Natural wealth with distinctive characteristics is one of the regional assets that must be maintained and developed. Its development requires sufficient thought and knowledge for the local community and government. Exploration of natural resources should still be carried out wisely for the sake of the future of natural wealth and the region, including the people. South Kalimantan, especially the Cempaka area, contains natural resources that must be preserved, processed and developed wisely in order to improve the economic conditions of the community and the region itself. Efforts to increase knowledge about natural assets and their ownership as well as products produced by the local community, including brands, are very necessary to be carried out by the government and non-governmental organizations that have attention in this field (Dickinson, P., 2001).
Do You Want to Know Me? : (Brands as Local Wealth Identity). (2022). Journal of Islamic Economics Perspectives, 4(2), 9-15. https://doi.org/10.35719/jiep.v4i2.78
Downloads
Download data is not yet available.
References
References
Alzate, Miriam, et. al, 2022, Mining the text of online consumer reviews to analyze brand image and brand positioning, Journal of Retailing and Consumer Services 67(1):102989, DOI:10.1016/j.jretconser.2022.102989
Appiah, Dominic , et. al., 2018, Issues With the Importance of Branding, Brand Personality and Symbolic Meaning of Brands in the Smartphone Industry, Global Information Diffusion and Management in Contemporary Society, Publisher: IGI Global, DOI:10.4018/978-1-5225-5393-9.ch003
Balleste, Elena Delgado, et. al, 2005, Does brand trust matter to brand equity?, Journal of Product & Brand Management 14(3):187-196, DOI:10.1108/10610420510601058
Brakus, J. J., et.al., 2009, Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? Journal of Marketing, 73(3), 52–68. doi:10.1509/jmkg.73.3.52
Chandra, Shobhana, et.al, 2022, Personalization in Personalized Marketing: Trends and Ways Forward, Psychology and Marketing, DOI:10.1002/mar.21670
De Chernatony, L., 1989, “Branding in an era of retailer dominance”, International Journal of Advertising Vol. 8 No. 3, pp. 245-260.
De Chernatony, L. 2001, From Brand Vision to Brand Evaluation (Strategically Building and Sustaining Brands), Butterworth-Heinemann, Oxford.
De Chernatony, L. and Dall’Olmo Riley, F., 1999, “Experts’ views about defining services brands and the principles of services branding”, Journal of Business Research, Vol. 46, pp. 181-192.
De Chernatony, L. and McDonald, M., 1998, Creating Powerful Brands in Consumer, Service and Industrial Markets, 2º edition, Butterworth Heinemann, Oxford.
De Chernatony, L. and Segal-Horn, S., 2001, “Building on services’ characteristics to develop successful services brands”, Journal of Marketing Management Vol. 17, pp. 645-669.
Dickinson, P., 2001, It’s Not About Size. Bigger Brands for Smaller Businesses, Virgin Publishing, London.
Doyle, P., 1990, “Building successful brands: the strategic options”, The Journal of Consumer Marketing, Vol. 7 No. 2, pp. 5-20.
Easterby-Smith, et. al., 1991, Management Research: An Introduction, Sage Publications, London.
Egan, C., et. al., 1992, “The Importance of Brand Names in Industrial Markets”, Perspectives on Marketing Management, Vol. 2, Baker, M. J. (Editor), John Wiley & Sons, pp. 307-324.
Fournier, S., 1998, Consumers and Their Brands: Developing Relationship Theory in Consumer Research. The Journal of Consumer Research, 24(3), 343–373, doi:10.1086/209515
Gallart, Valentín , et. al., 2021, Luxury Brands: awareness and image and its influence on loyalty and engagement, Contextus - Revista Contemporânea de Economia e Gestão 19:305-315, DOI:10.19094/contextus.2021.71415
Gardner, B. B., & Levy, J. S., 1955, The Product and the Brand. Harvard Business Review, 33(3-4), 33–39.
Hakala, Ulla, et. al, 2015, Operationalising brand heritage and cultural heritage, Journal of Product & Brand Management 24(3):263-275, DOI:10.1108/JPBM-05-2014-0612
?wita?a, Marcin, et. al, 2018, The Influence of Brand Awareness and Brand Image on Brand Equity - an Empirical Study of Logistics Service Providers, Journal of Economics and Management 33(3):96-119, DOI:10.22367/jem.2018.33.06
Ukaj, Fatos, 2016, The Role and Importance of Brand in the Marketing of Small and Medium-Sized Enterprises in Kosovo, International Journal of Marketing Studies 8(6):52, DOI:10.5539/ijms.v8n6p52
Veloutsou, Cleopatra, et. al, 2018, New challenges in brand management, Spanish Journal of Marketing - ESIC 22(3):255-272, DOI:10.1108/SJME-12-2018-036
Verma, Sanjeev, et. al, 2021, Past, Present, and Future of Electronic Word of Mouth (EWOM), Journal of Interactive Marketing 53(6):111-128, DOI:10.1016/j.intmar.2020.07.001
Alzate, Miriam, et. al, 2022, Mining the text of online consumer reviews to analyze brand image and brand positioning, Journal of Retailing and Consumer Services 67(1):102989, DOI:10.1016/j.jretconser.2022.102989
Appiah, Dominic , et. al., 2018, Issues With the Importance of Branding, Brand Personality and Symbolic Meaning of Brands in the Smartphone Industry, Global Information Diffusion and Management in Contemporary Society, Publisher: IGI Global, DOI:10.4018/978-1-5225-5393-9.ch003
Balleste, Elena Delgado, et. al, 2005, Does brand trust matter to brand equity?, Journal of Product & Brand Management 14(3):187-196, DOI:10.1108/10610420510601058
Brakus, J. J., et.al., 2009, Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? Journal of Marketing, 73(3), 52–68. doi:10.1509/jmkg.73.3.52
Chandra, Shobhana, et.al, 2022, Personalization in Personalized Marketing: Trends and Ways Forward, Psychology and Marketing, DOI:10.1002/mar.21670
De Chernatony, L., 1989, “Branding in an era of retailer dominance”, International Journal of Advertising Vol. 8 No. 3, pp. 245-260.
De Chernatony, L. 2001, From Brand Vision to Brand Evaluation (Strategically Building and Sustaining Brands), Butterworth-Heinemann, Oxford.
De Chernatony, L. and Dall’Olmo Riley, F., 1999, “Experts’ views about defining services brands and the principles of services branding”, Journal of Business Research, Vol. 46, pp. 181-192.
De Chernatony, L. and McDonald, M., 1998, Creating Powerful Brands in Consumer, Service and Industrial Markets, 2º edition, Butterworth Heinemann, Oxford.
De Chernatony, L. and Segal-Horn, S., 2001, “Building on services’ characteristics to develop successful services brands”, Journal of Marketing Management Vol. 17, pp. 645-669.
Dickinson, P., 2001, It’s Not About Size. Bigger Brands for Smaller Businesses, Virgin Publishing, London.
Doyle, P., 1990, “Building successful brands: the strategic options”, The Journal of Consumer Marketing, Vol. 7 No. 2, pp. 5-20.
Easterby-Smith, et. al., 1991, Management Research: An Introduction, Sage Publications, London.
Egan, C., et. al., 1992, “The Importance of Brand Names in Industrial Markets”, Perspectives on Marketing Management, Vol. 2, Baker, M. J. (Editor), John Wiley & Sons, pp. 307-324.
Fournier, S., 1998, Consumers and Their Brands: Developing Relationship Theory in Consumer Research. The Journal of Consumer Research, 24(3), 343–373, doi:10.1086/209515
Gallart, Valentín , et. al., 2021, Luxury Brands: awareness and image and its influence on loyalty and engagement, Contextus - Revista Contemporânea de Economia e Gestão 19:305-315, DOI:10.19094/contextus.2021.71415
Gardner, B. B., & Levy, J. S., 1955, The Product and the Brand. Harvard Business Review, 33(3-4), 33–39.
Hakala, Ulla, et. al, 2015, Operationalising brand heritage and cultural heritage, Journal of Product & Brand Management 24(3):263-275, DOI:10.1108/JPBM-05-2014-0612
?wita?a, Marcin, et. al, 2018, The Influence of Brand Awareness and Brand Image on Brand Equity - an Empirical Study of Logistics Service Providers, Journal of Economics and Management 33(3):96-119, DOI:10.22367/jem.2018.33.06
Ukaj, Fatos, 2016, The Role and Importance of Brand in the Marketing of Small and Medium-Sized Enterprises in Kosovo, International Journal of Marketing Studies 8(6):52, DOI:10.5539/ijms.v8n6p52
Veloutsou, Cleopatra, et. al, 2018, New challenges in brand management, Spanish Journal of Marketing - ESIC 22(3):255-272, DOI:10.1108/SJME-12-2018-036
Verma, Sanjeev, et. al, 2021, Past, Present, and Future of Electronic Word of Mouth (EWOM), Journal of Interactive Marketing 53(6):111-128, DOI:10.1016/j.intmar.2020.07.001
2022-09-20
Downloads
2022-09-20
How to Cite
Do You Want to Know Me? : (Brands as Local Wealth Identity). (2022). Journal of Islamic Economics Perspectives, 4(2), 9-15. https://doi.org/10.35719/jiep.v4i2.78
